Year of Investment
2024
Industry
B2B Software

Prefactor

Empowering engineers to build highly customisable, end-to-end user management systems

Year of Investment
2024
Industry
B2B Software

User management is a major headache for software companies. 50% build custom authentication, and a staggering 95% create their own authorization—a drain on resources costing hundreds of thousands of dollars. Within the $21.5 billion Identity and Access Management (IAM) market, growing at 15%, Prefactor offers a unique solution. Our platform is the first to offer a powerful domain-specific language (DSL) purpose-built for unified user management. Engineers can use the DSL to define authentication, authorization, and auditing logic in one place, embedding secure user workflows directly within their applications.

Sales:

  • Customer commitments since May 2026:

  • 3 customers (2x Australia, 1x Canada) and 2 POCs (Public Healthtech and Govtech)

  • $60k in pipeline

  • Secured 11 Letters of Intent (LOIs) and 3 design partners across Australia, New Zealand, Singapore, USA, and Canada.

Product:

  • Progress to date: Production grade platform launched in May 2025 (5 months from start to launch)

  • 5 Core Authentication Methods Built:

    • Social Auth (Google)

    • Single Sign-On (Entra)

    • Magic Links

    • User/Password Authentication

    • One-Time-Passcode

  • DSL data structure included as part of closed beta launch

  • Multi-tenant infrastructure

  • Current Focus: Customer using Prefactor in Production

Next milestone:

  • May: Prefactor goes live in production

  • June: Prefactor begins Pre-Seed Raise

Matthew Doughty
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Simon Russell
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