Auric
AI-powered Mood as a Service with connected aromas
Summary
Industry
Health and BioTech
Company description
Auric is pioneering Mood-as-a-Service™ — the world’s first AI-powered scent platform designed to personalise wellbeing through intelligent aroma rituals. Our flagship device, the AromaSphere, is a smart IoT diffuser that adjusts essential oil blends in real-time using biometric data, environmental inputs, and behavioural patterns. Integrated with smart home ecosystems (Apple, Google, Alexa), it transforms everyday spaces into adaptive, mood-enhancing environments. Backed by a hardware-enabled recurring revenue model, Auric combines ancient aromatherapy with cutting-edge AI, creating rituals for calm, focus, energy and rest. With 25 scent rituals, TGA-approved essential oils, and early traction across both B2B and D2C channels, Auric is redefining how wellness is felt — beyond the screen.
Investment Update
Auric Essentials is raising a $1M AUD Pre-Seed round to commercialise the AromaSphere™ — the world’s first AI-powered scent platform delivering Mood-as-a-Service™. Backed by Antler, with 40% of the round already committed, we’re now seeking a lead investor or strategic co-investors to close out by May 2025. Funds will accelerate manufacturing, retail rollout, and market entry across D2C and B2B channels, including a 280-store pilot with a major Australian retailer and our August 2025 national TV launch on The Block. With patent-pending IP, $135K AUD in early revenue, and recognition across EWC, GITEX Asia, and the Global Startup Awards, Auric is positioned to lead the next evolution of AI-powered wellbeing.
Company highlights
Global Recognition
Represented Australia at the Entrepreneurship World Cup Semi-Finals (Riyadh, Nov 2024)
Finalist in the 2025 Global Startup Awards (Oceania, HealthTech category)
Reached the Supernova Finals at GITEX Asia (Singapore, Apr 2025)
Product Development & IP
Beta launched the AromaSphere™, our AI-powered IoT scent device, in February 2025
25 units deployed across homes and workspaces using the Auric Scent Cloud platform
Patent filed covering AI scent personalisation and smart refill prediction technology
Strategic Partnerships & Exposure
Signed pilot agreement with major Australian retailer (under NDA) for phased rollout to 280+ retail stores
Featured product placement on “The Block” (airs August 2025 to 1.2M+ viewers), valued at $750K AUD in media
Revenue & Sales Pipeline
Total revenue to date: $135K AUD
$85K AUD from 275+ D2C early bird units
$50K AUD initial B2B contract for pilot testing
Forecasting ~$900K AUD in post-launch revenue following The Block exposure
