Auric Essentials is reimagining how wellness is felt, using scent as a dynamic therapeutic interface. Our flagship device, the AromaSphere™, is the world’s first AI-powered, IoT-connected diffuser that adapts scent delivery based on biometric inputs, mood preferences, and behavioral patterns.
Designed to integrate with smart home ecosystems (Apple, Google, Alexa), the AromaSphere personalises rituals for sleep, calm, energy, and focus using certified essential oils and RFID-enabled tracking. The platform includes a growing library of 25+ scent rituals and a mobile app launching in 2026 to guide usage and deepen engagement.
With 87% gross margins on consumables and a hardware-enabled recurring revenue model, Auric is building a scalable, defensible moat around sensory wellness—combining scent science, AI, and beautiful hardware into a seamless experience.
Auric Essentials is raising a $1M AUD Pre-Seed round (SAFE @ $5.5M post-money) to commercialise the AromaSphere™ and scale our AI-powered Mood-as-a-Service™ platform globally.
The round has Sputnik ATX VC (Austin, TX), Brisbane Angels, Perth Angels, and Angel Loop. We are now seeking an additional $200K from strategic or lead investors, with Antler’s Rolling Fund contributing the remaining capital to complete the round.
• Minimum cheque size: $50K AUD
• Use of funds: Manufacturing, D2C + B2B expansion, national TV launch, and Telstra retail signature scent rollout to 250 stores.
With early traction, patent-pending IP, and a scalable recurring revenue model, Auric is positioned to lead the next evolution of personalised, AI-powered wellness.
Revenue & Pipeline
$550K AUD in revenue since Antler IC (Nov 2024) across D2C and B2B channels
600+ AromaSpheres sold to date
CAC of $95 with LTV of $841 and 87% gross margins on essential oils
Strategic Exposure & Partnerships
Featured on The Block (Aug 2025) — 300+ units sold in 48 hours post-airing
Signed Telstra a major Australian retailer for rollout to 280+ stores
Signed JLL real estate scent intelligence provider
Product & IP
Launched AromaSphere™ in Feb 2025 with 645 customers after 98% retention in pliot.
Patent filed for AI-driven scent personalisation and refill prediction
Developed 26+ scent rituals with RFID smart cap tracking system
TGA-approved essential oils, Australian-made and refill-ready
Global Recognition
Represented Australia at the Entrepreneurship World Cup (Semi-Finalist, Riyadh 2024)
Finalist – Global Startup Awards 2025 (HealthTech – Oceania)
Supernova Finalist – GITEX Asia (Singapore, Apr 2025)
Selected for the Sputnik ATX Summer Accelerator (Austin, TX - Aug
