summary

Year of Investment

2024

Last round

Pre-Seed

Country

Australia

Industry

Health and BioTech

AI classification

AI Enabled

AI classification

Preparing to Fundraise

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Company description

Auric Essentials is reimagining how wellness is felt, using scent as a dynamic therapeutic interface. Our flagship device, the AromaSphere™, is the world’s first AI-powered, IoT-connected diffuser that adapts scent delivery based on biometric inputs, mood preferences, and behavioral patterns. Designed to integrate with smart home ecosystems (Apple, Google, Alexa), the AromaSphere personalises rituals for sleep, calm, energy, and focus using certified essential oils and RFID-enabled tracking. The platform includes a growing library of 25+ scent rituals and a mobile app launching in 2026 to guide usage and deepen engagement. With 87% gross margins on consumables and a hardware-enabled recurring revenue model, Auric is building a scalable, defensible moat around sensory wellness—combining scent science, AI, and beautiful hardware into a seamless experience.

Investment Update

Auric Essentials has raised $750k AUD on a Pre-Seed SAFE @ $5.5M post-money to commercialise the Aromasphere™ and scale our AI-powered Mood-as-a-Service™ platform globally. The round included Sputnik ATX VC (Austin, TX), Brisbane Angels, Perth Angels, Scalare Partners and Angel Loop. We are now seeking an additional $250K to complete the round. • Minimum cheque size: $50K AUD • Use of funds: Manufacturing expansion now tooling is complete, D2C + B2B expansion including a Telstra retail signature scent rollout to 250 stores. With early traction, patent-pending IP, and a scalable recurring revenue model, Auric is positioned to lead the next evolution of personalised, AI-powered wellness.

Company highlights

Revenue & Pipeline

  • $550K AUD in revenue since Antler IC (Nov 2024) across D2C and B2B channels

  • 500+ Aromaspheres sold to date

  • CAC of $95 with LTV of $841 and 87% gross margins on essential oils

Strategic Exposure & Partnerships

  • Featured on The Block (Aug 2025) — 300+ units sold in 48 hours post-airing

  • Signed Telstra a major Australian retailer for rollout to 280+ stores

Product & IP

  • Launched Aromasphere™ and completed manufacturing of the hardware and the RFID smart cap system.

  • Patent filed for AI-driven scent personalisation and refill prediction

  • Developed 26+ scent rituals with RFID smart cap tracking system

  • TGA-approved essential oils, Australian-made and refill-ready

Global Recognition

  • Represented Australia at the Entrepreneurship World Cup (Semi-Finalist, Riyadh 2024)

  • Finalist – Global Startup Awards 2025 (HealthTech – Oceania)

  • Supernova Finalist – GITEX Asia (Singapore, Apr 2025)

  • Selected for the Sputnik ATX Summer Accelerator (Austin, TX - Aug

Adam Good

Alexander Cutri

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