Year of Investment
2024
Industry
B2B Software

AdviseWell

AdviseWell automates advice production end-to-end, unlocking growth without extra headcount.

Year of Investment
2024
Industry
B2B Software

AdviseWell is an AI‑native advice‑automation engine that slashes wealth‑management costs, turning paraplanning days into margin and growth. Its cloud SaaS ingests client data and adviser strategies, applies ASIC‑aligned modelling, and produces compliant advice in minutes. Firms pay per‑adviser subscription plus usage, generating predictable, compounding revenue. When clients grow, we grow. The addressable market exceeds A$5 bn in annual advice spending across 15 000 Australian advisers. Our wait‑list covers practices with A$3 bn in assets under advice and represents more than A$1.2 m in potential ARR. Deep integrations with leading CRM, modelling, and compliance systems create a seamless experience, while proprietary evaluation and document‑assembly pipelines differentiate the product. Led by a former Deloitte Digital financial‑services director, a WealthTech veteran, and a PhD AI computer scientist, AdviseWell is poised to capture this whitespace as regulation, fee pressure, and

  • Production MVP Ready

  • 2 Wealth Management firm pilots in progress

  • 15+ Qualified Waitlist (~$100K MRR Potential)

Clinton Cunningham
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Shihab Hasan
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Matthew Kellock
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